Stream/download here: https://umg.lnk.to/KarmaDL
Marky Style & Guy Gabriel, the producers behind ‘Karma’, came to the US from Israel to make hits and that is exactly what they have been doing. Out of their studio in Los Angeles, the two teamed up with vocalist Roxanne for their latest single, which opens on a trapped up Asian riff and explodes into a pop sound with trap undertones.
The music video, produced by Bancs Media, pokes fun at the mainstream’s constant obsession with female image and perfection and we find Roxanne leading her girls into force feeding each other donuts in unattractive ways and poking fun at the industries monetization of appearance and content through a generic print out of ‘Product Placement’ thrown on to random objects that come into full focus.
Originally a hit-making producer from Israel, Guy Gabriel moved to the US to do what he had aspired to do since childhood, which was to make music that the whole world would hear. After moving to LA, not really looking at himself as an artist but rather a producer and a songwriter, trying to get his songs to the biggest artists, he decided that if none of the top 40 artists would record his song, he would do it himself. He then met up with fellow Israeli producer/songwriter Marky Style who had released a number of solo singles, alongside 2 singles with a fellow producer under the name “King”. Both tracks were released through Far East Movement’s label “brednbutter” and TrapCity, and were playing on several radio stations in Israel and Europe. Guy and Marky immediately clicked making instrumentals that rivaled radio with their infectious melodies and banging beats.
The two found Roxanne, who’s voice blew them away, and they knew that she was the only vocalist who could truly bring “Karma” to life. Roxanne, who carries the song and video in a way most artists can’t, first got her start in the music industry as an audio engineer and session vocalist working for big name artists signed to Young Money, Capitol Records, Interscope, Atlantic Records and many more. The 23-year-old powerhouse worked in hip hop for years before crossing over to work with various pop artists and deciding to stop audio engineering all together to focus on her own music career as an artist. The DIY learnings of these artists are heard and seen throughout the single which won’t cease to be on repeat anytime soon.
‘Karma’ is out now to stream and download.